“They had dug a 30-foot ditch for Ja Rule, so the song ‘New York’ had a huge impact,” Dre said. Having produced “ New York ” and “Hate It Or Love It”, which were both released within a three month span, Cool and Dre were caught in a strange position. But after Game publicly refused to condemn Jadakiss and Fat Joe for teaming up with 50’s arch nemesis Ja Rule on the rousing 2004 single “ New York,” the G-Unit general cut him off over a perceived lack of loyalty. The Game was supposed to be 50 Cent’s G-Unit representative on the West Coast and the pair’s chemistry was so natural, many expected them to dominate mainstream rap together. The transition from the two rappers relinquishing their teenage demons (“Coming up I was confused, my mommy kissing a girl” spits 50) to embracing their unexpected rise beyond the summit of the rap game was motivational for everyone who pressed play. Released at the start of the year, “Hate It Or Love It,” the third single from the West Coast rapper’s much-hyped Aftermath Records’ debut, The Documentary, combined inner-city defiance with an infectious, soulful instrumental. The song was so big, I guess they had no choice but to do it. “They superimposed them together in the low-rider with green screen,” adds Cool. “They couldn’t bear to be in the same room together.”
“I hate to break the news, but those guys had to shoot their parts for that music video separately,” says the song’s co-producer Dre, one half of Miami-based rap production duo Cool and Dre. Yet the classic music video for The Gameand 50 Cent’s “Hate It Or Love It,” which features the two rappers riding through each other’s respective hoods like blood brothers, was all an illusion. In 2005, New York and Compton briefly united for the kind of rap anthem that is so charming you could comfortably play it at a family BBQ without receiving any strange looks from the over-70s. For Behind The Beat, Thomas Hobbs spoke with Cool and Dre about producing The Game and 50 Cent’s “Hate It Or Love It,” the best rags-to-riches song since The Notorious B.I.G.’s “Juicy.”
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